Startups change fast. The position you hire someone for might require a completely different skill set in six months, or it may no longer exist—replaced by some new need.
Instead of focusing on what potential employees know how to do, focus on how well they align with your values, and how they work with others.
Your businesses success is not determined by the sum of individual actions, but of individual interactions.

In Growing a Business, Paul Hawken shows how organic growth, taking care of employees, and treating customers well allowed him to build Smith & Hawken into a meaningful and profitable business. Originally published in 1988, this has become a classic guide to building businesses that are both successful and good for their communities.








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