Nobody likes the “networking jerk.” The one who sees each new person he meets as a chance to increase the size of his Rolodex. The one who’s insincere probing is an obvious effort to suss out how useful each new contact might be to them.
A single deep connection around a shared passion is more rewarding and valuable than a dozen business cards and quick introductions.
Genuine relationships in business are based on the same principles as personal relationships.
Instead of asking what people can do for you, focus on what you can do for them.
In Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazzi outlines how to build a large genuine network based on generosity. He examines the techniques used by some of the worlds most effective networkers, from Bill Clinton to the Dalai Lama, and shares practical tips on how to approach people at conferences, how to turn small talk into a meaningful connection, and how to maintain lasting relationships.
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