In the past there was a high cost to releasing each new product. You had to guess what would sell beforehand. But in the Internet era you can throw it all out there and see what sticks.
Allow the market to tell you what is most successful.
Don’t pre-filter your offerings; make everything available and give people the tools they need to find it all. Ratings, reviews, and word of mouth will take care of the rest.
Your customers just might find some hits that you would have missed.
In The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson makes the case that the Internet is transforming the power balance in many markets. We are moving from a blockbuster driven model where a few taste makers decided for everyone, to a niche and specialty driven model where word of mouth determines success.
{ 1 trackback }