If your startup is small and new, going straight for mass market appeal is like trying to win the lottery. If you aren’t lucky enough to win big on the first shot you will likely be lost in the noise.
Don’t try to appeal to the broader market.
Choosing a niche will force you to narrow your focus, with limited resources this is good discipline. Niches have less competition, and the competition they do have is less likely to be very good at marketing. Finally, the smaller the niche, the easier it will be to build trust in the market.
Start small and focused, and grow out from there.
Start Small, Stay Small: A Developer’s Guide to Launching a Startup by Rob Walling is a practical guide for those who don’t have millions in venture funding. This book contains useful tips and step by step instructions on everything from how to choose your niche, market, and price your product; to search engine optimization, outsourcing, and selling your business. Valuable advice for real world startups.
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