Your competition is no longer just the other offerings in your category. In today’s environment, there is a bigger concern.
Every day our choices are increasing in complexity. The number and scope of the products, services, features, advertising messages, and delivery channels that we are subjected to are rapidly growing.
Ironically, most companies react to this by adding more clutter. You cannot fight clutter with more clutter. You must find or create your own “white space” to stand out.
Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier offers an alternative to being lost in the clutter of today’s markets. When everybody else zigs, you need to zag. This book is packed with ideas to help you radically differentiate your company.
