There are a variety of methods that will bring surges of traffic to your web site or business. However this type of traffic is fleeting, and often worth very little. Focusing purely on numbers is an artifact of the mass marketing era.
Quality beats quantity. It is more important to have the attention of a few who are truly interested in what you are doing, than to have the momentary interest of thousands who will forget you tomorrow. Focus on being helpful and sincere, and grow your community one relationship at a time.
In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. social media marketing expert Mitch Joel makes the case for digital marketing using stories and case studies. A great book for anyone who still needs convincing that social media and Internet marketing are more effective than traditional marketing in today’s world.
