We learn best when information is divided into chunks. If a chunk is too small or too big we won’t retain it all.
We Remember Things Better When it’s Presented in Groups of Three
Comedians have long known that three is funnier than two, and storytellers know that three is more dramatic than two or four.
The rule of three is a fundamental principle of communication.
There is no doubt that Steve Jobs is one of the most effective presenters of our time. His keynotes are consistently engaging and can take on the qualities of a religious experience for countless Apple fans. In The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, Carmine Gallo distills the techniques that Steve Jobs has refined in over decades of showmanship.
