David Ogilvy used to give each new office head a set of Russian nesting dolls as a gift. Inside the smallest doll at the center was a note that read:
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
As your business grows, the hiring choices you make will be mirrored and exaggerated by each new layer of employees.
At over 25 years old, Ogilvy on Advertising by David Ogilvy is a timeless classic from the father of advertising. Ogilvy shares valuable lessons about advertising, copywriting, salesmanship, and leadership using examples from his legendary career. Many of the lessons are especially relevant today as social media and blogging give copywriting a new importance in our lives.
