People feel compelled to act in ways that are consistent with how others see them.
Providing feedback—even false feedback—modifies someone’s self-image, making them more likely to confirm the perception they believe other people already have of them.

In Split-Second Persuasion: The Ancient Art and New Science of Changing Minds, Kevin Dutton, Ph.D. examines the factors that make someone persuasive, and the science behind them. Through an entertaining collection of stories and research results, Dutton explores the techniques of mind control black-belts like babies, con-artists, lawyers, and psychopaths. Understanding these techniques will not only make you more persuasive, but more aware when you are being persuaded by others.







