Don’t just tell people about the benefits of your offering. Give them proof.
Clearly demonstrate how an existing customer has experienced a tangible gain from using your product.
People are more likely to accept a solution if others like them have already accepted that same solution. The more the customer in your story shares in common with your potential buyer, the more persuasive this will be.
Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain by Patrick Renvoise and Christophe Morin combines the latest brain research findings with marketing and sales techniques. Create powerful messages and influence others by tapping into the biological triggers that motivate people. By learning to speak the language of the old brain, your messages can be optimized for the true decision maker.
