Last weekend I sent out an email to the mailing list with the above video featuring Adeo Ressi’s Mad Libs technique for creating a strong single sentence pitch. As you can see in the video above, the formula Adeo has created is:
My company, (company name), is developing (1. define offering) to help (2. specific target audience) (3. solve a problem) (4. with secret sauce).
The Challenge
I requested your single sentence pitches, with the best pitch to be selected and sent out on the mailing list this weekend.
The Winner
My company, Radar Music Videos is developing off-the-shelf services to help independent record labels and unsigned artists to commission and promote music videos, with exclusive access to directors and video channels worldwide.
From Caroline Bottomley at http://www.radarmusicvideos.com/
I choose this pitch because it contained all four key elements Adeo raised in his video, including a very specific target audience, and the secret sauce, which was missing from most entries.
- Define offering: “off-the shelf services”
- Specific target audience: “independent record labels and unsigned artists”
- Solve a problem: “to commission and promote music videos”
- With secret sauce: “with exclusive access to directors…”
The Other Pitches
My company, Push Pull Cambodia, is developing 100% handwoven Ikat fabric and fashion accessories to help Cambodian weavers reach international markets. -Leigh Morlock
1DegreeBio is an online platform that connects bench scientists to top quality reagents and their respective providers. -Elliott de Launay
Introvio leverages the network effect to help people get the introductions they need, making requests known among the trusted circles of others and enabling mutual contacts to facilitate connections. -Mike Templeton
My company, Splashtop, creates a unique patent-pending remote desktop app that enables people everywhere to quickly access content across devices and clouds with exceptional audio video. -Joanne Daudier
iCanPilot makes project software that helps product developers and marketers get results like top performers on their most important activities and have time for a life by transforming the practices of top experts into a self guided software format. -Mary Poul
Delivering babies at a really nice maternity clinic in Nairobi, Kenya. -Nick Sowden (Jacaranda Health)
My company, MPlab is developing a web app to help people all over the world remember, track and get back their lent and borrowed things with automated notifications for FREE! -Maciej Dziurla
To inspire & teach one million risk-takers to start and/or grow their brand & change the economic landscape of America. We do this by sharing the tools big corporations use & helping create strong strategies. -Barry McCann (7 Secrets LLC)
And finally, here is my own attempt at a single sentence pitch for the Startup Daily.
My company, the Startup Daily, delivers a daily email that helps entrepreneurs find and purchase the most relevant business books by offering a taste of a different book each day through a short tip, idea, or insight.
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Thanks for highlighting Introvio’s pitch among your other examples, Karl. The single sentence pitch was something I’d been working on before, but your email prompted me to get it out into the wild. Having that video from Adeo was a big help in getting me to focus on the critical elements; seems it helped several others too.
Also, nice work on the Startup Daily pitch. You nailed it!
Thanks for including my pitch, Karl. Can definitely see now where I need to add in the secret sauce.
Also, thank you for The Startup Daily. I look forward to it each day (thanks to the time zone difference, I usually read it towards the end of my workday).
Loved the TED video you sent out (especially the NaNoWriMo shoutout) that you sent out today. Thanks!
Thanks Karl – I’m really pleased to have won but even more so to have gone through the process, it was really useful, thanks and keep up the excellent work, I love the start-up daily
Caroline
Thanks again to all of you that submitted pitches (and those that tried and didn’t submit). I was helping out on another one this week and again I’m amazed at how much it helps make sure the focus is in the right place.
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