You Can’t Be Everything to Everybody

Don’t water down your vision in an effort to appeal to a broader market.

It’s a big world, you can confidently leave out 99% of it.

The more narrow your focus is, the more passionate your customers will be about you and your business.

Derek Sivers is an entrepreneur, musician, blogger (and fellow business bookie junkie) with a refreshingly enlightened point of view. In Anything You Want, Derek lays out 40 hard-learned lessons on entrepreneurship, and in the process tells the story of taking cdbaby.com from an accidental business to a 20 million dollar company by genuinely helping his customers. Short, insightful, and inspiring.