Don’t spend your time and energy chasing the competition. When you let others set the pace your thinking becomes limited by herd mentality. Your attention is on your competitors and not your customers.
When you stop competing you are no longer limited by the agreed upon norms, rules, and traditions of the industry. Only then can you start doing the things that the competition can’t or wont do, and lead the industry.
The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone is one of those books that feels like a swift kick in the ass, which is exactly what some of us need from time to time. Cardone makes the case that the wrong frame of mind is why most people fail. Everything is harder than it seems, so set your goals 10 times bigger, it’s going to take 10 times the effort anyway.
