Most business plans are based on banker wisdom—a good understanding of money, markets, and numbers. But be wary of any plan that puts too much distance between the founders and the customers.
Shopkeepers are passionate about understanding the needs of their customers. The numbers have to work, but for a shopkeeper the customer’s experience comes first.
In the long-term, customer-focused innovation trumps numbers-driven innovation every time.
Jump Start Your Business Brain: The Scientific Way To Make More Money by Doug Hall presents a set of practical lessons and laws that will help you identify which ideas to focus on and which ideas need development. While a business built on a bad idea can be kept alive with enough passion and hard work, it rarely gives a good return on the time investment. A Business built on a good idea, however, takes on a life of its own, and often succeeds despite the founder’s missteps.
