Acquiring a customer is the hard part. Once you have them in the door and ready to buy, anything else you sell them is going to increase your profit per customer.
One in Three Customers Will Buy Something Else at the Point of Purchase if Offered
Be sure that you have appropriate add-ons to offer your customers when they are in a buying state of mind—at the point of sale.
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In The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies, Chet Holmes reminds us that the entire organization exists to support sales. This is why this book doesn’t just focus on sales techniques, but all the ingredients that must be in place to create an effective sales machine. Contains practical advice on hiring, training, running meetings, marketing, and yes sales.
