One of the most effective sales techniques is to lead with the problem that your product solves.
Define the problem simply and clearly first. Then go back and further agitate that problem. Make your customer relive the problem at it’s worst. Point out aspects of the problem the customer hadn’t even considered.
Only after the customer has been reminded just how bad their problem is should you unveil your solution. Demonstrate how your product makes all those headaches go away and offers additional benefits.
The Internet has given the art and science of writing an effective sales letter a second life. In The Ultimate Sales Letter: Attract New Customers. Boost your Sales, Dan S. Kennedy demonstrates why he is one of the highest paid copywriters in the world. Kennedy uses some of the most successful sales letters of all time to demonstrate the formulas used and the strategies behind them. Use this step-by-step system to craft your own killer sales messages.
