Most products try to do too much, and because of this they do nothing well. Designers add features in an effort to stand out, but those features clutter the user experience.
Elegant design is not about adding the right features, it is about leaving the right things out.
Steve Jobs has famously said that he is most of proud of the things he hasn’t done. Only by saying no to the distractions can you concentrate your resources on getting the essentials right.
No company has demonstrated a mastery of innovation like Apple under Steve Jobs’ leadership. In The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, Carmine Gallo follows up on The Presentation Secrets of Steve Jobs, this time delving deeper in the techniques and principles that inspire the seemingly endless stream of game-changing innovations and the cult-like loyalty of it’s customers.
