The most powerful ideas are the simplest—and in retrospect, the most obvious. But it’s the obvious ideas that are the hardest to see when you’re focused on the day-to-day activities inside your organization.
Get out there with your users. See the world from their perspective first, and then observe as they interact with your offering. Obvious improvements will become apparent when your product or service is viewed in the context of the customer’s life.
If you always look at something from the same point of view you won’t see anything new. Sometimes you have to change your perspective to see what is most obvious.
As more people have discovered the power of building a strong brand, the topic has become far too complicated. In BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson draws on over 25 years of experience to bring branding back to its core with five simple steps to get the branding of your product or service right.
