If you accept work that is outside your area of expertise the quality of your work won’t be as good as it could be, and you will set a precedent that is hard to break.
Prove to the world you are serious about what you specialize in and leave generalization to the competition.
You might have a slower start, but when you stick to the work you are most passionate about you will build a stronger, more valuable business in the long-term.
Book Depository
Amazon (US) | Kindle
Amazon (CA)
Amazon (UK) | Kindle
Amazon (DE) | Kindle
Audible Audio Book
In Built to Sell: Creating a Business That Can Thrive Without You, writer and entrepreneur John Warrillow uses an engaging story to share his own hard-learned lessons on what makes a business sellable. If you want the option of selling someday, this book will help you make the necessary changes. Better yet, read this book before you start your next business, and build the right characteristics into your business model from the beginning.
