Larger companies are able to use their scale to define the rules of their industry, and do so to their advantage. This works very well when the industry is stagnant, but leaves them unable to adapt quickly to fast-changing competition.
When You’re Small, Being Faster than Your Competitors is Your Biggest—and Sometimes Only—Advantage
Forget the pursuit of perfection, and just be the best at getting better fast. Use your speed and agility to run between the legs of the Goliaths in your industry.
In The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down Eric Ryan and Adam Lowry explain the principles that allowed Method to become one of the fastest growing companies in the U.S. while making the world a cleaner, healthier place.
