Artists have long understood that what is left out often has a greater impact than what is included. This is also true when giving a presentation.
Your audience is not going to remember most of what you say during a presentation. But they will remember what they thought about what you said.
Provide them with just enough information, and allow them the time to reflect and fill in the blanks themselves.
A memorable presentation is a conversation, and the audience needs a chance to play their role.
In over 20 years as an advertising agency executive, Peter Coughter has witnessed more than 10,000 presentations, more than enough to learn what works and what doesn’t. The Art of the Pitch: Persuasion and Presentation Skills that Win Business reveals these secrets. Learn how to connect with your audience, turn fear into enthusiasm, prepare like a pro, and dozens of other useful tips.
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